There are a number of variations in the information chain:
Author Author Author Author
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Publisher Publisher Publisher Database
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Subs. Agent Librarian Reader Reader
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Librarian Reader
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Reader
At present serials are still the most dynamic force in the information chain and are the sharp edge for the advancement of knowledge, which is later consolidated into book form.
Much debate is taking place about the future of the hard-copy journal, and whether or not it will be replaced by electronic versions and document delivery services, etc. Our view is that it is here to stay for a good many years, but increasingly will be complemented by new formats.
It is convenient, cheap and easy to provide reading spaces for readers to study journals and, as is often required, several journals at a time. There is the advantage of portability, whether the reader is at home, on a train, or in a library. The hard-copy journal can also reach the most out of the way parts of the world where even a typewriter would be regarded as advanced technology. We do, however, believe that there are certain fast moving subject areas producing a wealth of information where databases have already come into their own. We believe that what ever the method used for the transfer of information - hard-copy, microform, CD-ROM, document delivery, diskettes, tape, Internet, and on-line dial up, there is a role for the expertise and adaptability of the subscription agent.
Finally, we emphasise that the supply of periodicals relies on mutual trust and respect between librarian, agent and publisher. We must all work together and not be afraid to take part in frank and constructive discussions which is why members of the ASA are keen to participate in conferences, seminars, workshops, etc.
Whatever your role in the information chain, we believe there are four key criteria for success. They are: